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About Us

Our story, values, purposes and goal

Why BW Generation?

Caregivers founded BW Generation for, caregivers.

At BW Generation, we recognize the value the older generation has contributed to us as individuals and society. We believe that the abled society can care for the older generation to achieve One Generation Caring for Another. We honor and care for them with top high quality, yet affordable incontinence care and nutritional products.

Our Company is founded by Caregivers, and we understand how busy and stressed a caregiver can get when they need a regular, reliable, and convenient supply of essential elderly care products delivered to their doorstep.

We are proudly a Singaporean brand; BW Generation, One Generation Caring for Another.

Our purpose and goal?

BW Generation supplies a complete suite of elder care products for caregivers to care for their loved ones at home. We are Singapore Brand, founded to support caregivers and their loved ones.

Buy direct BW Generation, to enjoy:

Free delivery

We deliver to your doorstep free of charge, regardless of size, weight & quantity (minimum order required).

Guaranteed stocks

Supermarkets and pharmacies usually run out of stock.

Affordable prices

When you become a subscriber of BW Generation you get guaranteed discounts and regular delivery.

Our customers are so confident that they place “Standing Monthly Orders” with BW Generation.

Join thousands of our customers in Singapore, who have been using our products daily for many years.

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